TRUELAYER ✦ 2023
Brand brainstorm
TrueLayer is a global open banking platform.
These experiments were conducted as part of the brainstorming process for TrueLayer's rebranding efforts. The concept brought to us was to present TrueLayer as gateways to their clients' objectives or the future. In this particular iteration, various textures were used to represent different product lines, while the shapes symbolised the portals.
Two primary routes were considered: the first approach used portals depicted as archways, and the second approach introduced the idea of window grilles applied to a cover for a digital brochure.