Itaú, one of Brazil's largest banks, compiled their social media strategy and results into a book.
The project was then presented for the prestigious ABERJE prize in organisational communication.
The book was designed to make a strong impression from the outset. It features a cover made of thick and textured black card paper, symbolising the meaning of the word "Itaú'' derived from an indigenous Brazilian language, which translates to "black rock." Each campaign described in the book is divided into two sections: an introduction with imagery and campaign details, and a results section with comments and metrics. The campaign section is surrounded by coloured paper, separating it from the results section and adding a visually appealing effect to the book's spine. The chosen colours align with Itau's brand colours, further reinforcing the overall design concept.